Viden om BeeBoard
I BeeBoardet vil du sikket kunne genkende en række modeller og teorier, som du tidligere er stødt på. Her giver vi et indblik i den vigtigste del af den forskning som er gundlaget for BeeBoardet.
Overblikket – BeeBoard
Taran, Y. e. (2009).
” Theory Building – Towards an Understanding of Business Model Innovation Processes”
Druid-Dime Academy 2009 PhD Conference. Aalborg, Denmark: Centre for Industrial Production.
Lindgren, P (2018) The Multi Business Model Innovation Approach
Part 1 Editor: Peter Lindgren, River Publishers, (open Access) eBook ISBN: https://doi.org/10.1201/9781003339755
Højre side af BeeBoardet: AS IS
Product Life Cycle:
Levitt, Theodore (November 1965).
“Exploit the Product Life Cycle”
Harvard Business Review
Anderson & Zeithaml, Carl R. & Carl P. (Mar 1984).
“Stage of the Product Life Cycle, Business Strategy, and Business Performance”
The Academy of Management Journal. 27 NO 1: 5–24.
https://en.wikipedia.org/wiki/Product_life-cycle_management_(marketing)
BCG Matrixen:
https://en.wikipedia.org/wiki/Growth%E2%80%93share_matrix
https://www.bcgperspectives.com/content/classics/strategy_the_product_portfolio
Venstre side af BeeBoardet: TO BE
Stage-gate model:
Wind Yoram (1973)
Product Policy – Concepts, Methods and Strategy
Addison Wesley ISBN 0-201-08343-4 – især kap 2, 3, 5, 8, 9,10,11,12,13,14,
Cooper, Robert G. (1986).
Winning at new products: Accelerating the Proces from Idea to Launch (2. ed)
Addision-Wesley. ISBN 201136651
